YIKES!!!
For me, the biggest irony here is that the design team's own ads are the ones that simply don't meet any marketable standard - other than maybe the sniggering, middle school types. But how much can 13-year-old boys really spend on advertising? These guys took cutting edge and turned it into cutting the cheese.
Oh jeez, and all this time I thought Canadians were so mild mannered and conservative, aye.
******
While I can guess their aim was to be oulandishly imaginative and shockingly posh, all this campaign has done for me - aside from producing a tiny titter of my own, is disappoint. Once the shock wears off, something slightly unbelieveable sets in like, "is this for real??" This team has some brilliant fits and starts, but they seem to lack direction, cohesion and any semblance of marketability. The noise in my head keeps asking, "Who would hire these bozos?"
I get it that they are creative. I even love their tagline, "Our creative comes from within." (A little too literal in the 3rd ad) But from a marketablility standpoint they prove to be too juvenille to hire for even the simplest job. With these ads, the message they convey - whether intentional or otherwise - is that their best efforts equate to boogers and snot, sickening vomit, semen and poopy-turds.
For me, they just don't make that rainbow connection.
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